The creative industries in exchange about digital innovations
At the Creative Europe Innovation Day 2019 Berlin, the creative industries met to exchange ideas on digital innovations such as blockchain, artificial intelligence (AI) and extended technologies (XR). At the event in the Silent Green Kulturquartier in Berlin, I was not only able to learn a lot about the latest trends within the industry. By producing various videos of the panels for GET YOUR CROWD, I was also able to actively contribute to an all-round successful event.
The vision of CREATIVE EUROPE
CREATIVE EUROPE is the European Union’s funding programme for Europe’s audiovisual sector and cultural and creative industries. In this way, the EU aims to address globalisation, digitalisation and other challenges the European film industry is facing. The declared aim is “that more people discover the diversity of creative treasures that Europe has to offer.”
Innovations in the focus of the creative industry
Blockchain, AI and XR are challenging the industry in terms of how art and culture are created, distributed and perceived, according to the organisers. Digital technologies would make films more accessible to younger audiences and financial issues more transparent. And they hold great promise.
CREATIVE EUROPE supports the creative industries in the Herculean task of integrating these promising innovations into the production and distribution process. The Innovation Day in Berlin served as a platform to present the state of play with international application examples and case studies. In addition, there was no lack of opportunities to discuss various financing and distribution models as well as the technologies behind them at the specially set up round tables.
Among those invited were:
Maxime Faget (Blockchain My Art, Leipzig),
Maria Tanjala (Big Couch, London),
Jesper Skibsby (WARM, Copenhagen),
Robert van Hunsel (Culture Ticket, Amsterdam),
Livia Nolasco-Rozsas (ZKM, Karlsruhe) and
Michael Eickhoff (Schauspiel Dortmund)
These are the presentations we filmed:
Keynotes were given by:
Sten-Kristian Saluveer (Storytek, Tallinn/Head of Programming NEXT Cannes) and
Barbara Gessler, Head of Creative Europe CULTURE at the European Commission.
This year’s Innovation Day was also supported by the Creative Europe Desks of Denmark, the Netherlands, Austria, France and the Czech Republic as well as by Musicboard Berlin, Kreativ Kultur Berlin and The FilmTech Office.
Want to learn more about innovation in the film industry and get in touch? For business inquiries please visit my website www.paulrieth.de or send me an email to hello@paulrieth.de. You can also find an overview of offers, services and references in the field of Audience Building, Crowdfunding and Marketing as well as video content production on the website of my agency GET YOUR CROWD.
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