The DOKUMENTALE ImpactLab experience, with incredible documentary projects on urgent global issues – with insights on audience engagement and creative collaboration!
From July 1-3, 2024, I had the incredible opportunity to be part of the inaugural Good Media Lab at DOKUMENTARLE, where six exceptional documentary projects came together to work on creating powerful social impact through film. These projects, which touch on pressing global issues such as human rights, environmental challenges, and societal change, are a testament to the transformative potential of documentary filmmaking. I was honored to guide these filmmakers in crafting their audience engagement strategies, working with them to ensure their films resonate with the right people and ultimately drive meaningful change.
The Challenge of Selecting Outstanding Projects
One of the first highlights of this journey was the fine selection of projects. Out of more than fifty impressive submissions, The Good Media Lab selected six standout projects that demonstrated both creative excellence and the potential for societal impact. The jury, consisting of experienced professionals like Ana Castañosa Bielsa (Head of Industry, FIFDH), Khadidja Benouataf (President of the Social Impact Club), Valentin Thurn (filmmaker and producer), and Alexandra Dorisca (Creative Producer), faced the challenging task of identifying which projects had the potential to drive change through the power of media. The six selected projects include:
The 6 participating non-fiction projects
- The Children of Korntal
- Sisterqueens
- No Place Like Home
- Ice Builders
- Between Our Backyards
- Abseits – Eichi and the FC Pio
Source: https://www.dokumentale.de/magazine/paving-the-way-for-change
Have a look at the article at the Dokumentale website here.
Collective Intelligence: A Collaborative Experience
The core of the Good Media Lab was collaboration, and what an inspiring experience it was! Working alongside incredible experts like Ally Derks (founder of IDFA), Ben Kempas (impact producer), and Karin Kiehn (Olin Foundation), we delved deep into the process of creating sustainable impact strategies for each project. The Lab took place at the beautiful Atelier Gardens, Berlin’s oldest film studio, providing the perfect atmosphere for creativity and collaboration.
During one of the the three days, I had the privilege of mentoring the six selected projects, helping them refine their audience engagement strategies and build sustainable impact campaigns. The discussions were invigorating, and the collective intelligence of the group was a true catalyst for innovative thinking. We focused not only on how to reach the right audience but also on how to ensure the films spark lasting change. We explored the intersection of impact strategy and audience design, ensuring that the projects would resonate deeply with viewers and continue to inspire action long after their release.
Paul Rieth guided participants to deeply consider their audiences and identify target groups. Collectively, ideas were brainstormed on the best ways to reach these groups. Rieth’s approach skillfully blended impact and marketing. https://www.dokumentale.de/magazine/paving-the-way-for-change
Blending Impact Strategy with Audience Engagement
A major part of the lab was helping filmmakers understand how to design impactful campaigns that align with their social change goals. I led sessions on audience building, guiding the filmmakers to define their target audiences and think strategically about how to reach them. One key takeaway was that audience building is more than just attracting viewers—it’s about reaching the people who will connect with the film’s message and be motivated to act.
We also discussed how to effectively use outreach strategies to amplify the impact of the films. For example, Khadidja Benouataf from the Impact Social Club emphasized how well-executed impact strategies can extend the film’s reach far beyond the festival circuit, making it a lasting force for change. Additionally, we explored best practices from successful films like “I Am Sophie Scholl” and “Not Just Celsius”, which demonstrated how an online presence can drive meaningful conversations and broaden a film’s impact.
Strategy Development with Experts
The second day of the Lab focused on strategy development. Filmmakers worked one-on-one with experts to refine their outreach plans, creating a clear roadmap for the journey ahead. We discussed everything from distribution tactics to creating social media campaigns that would encourage dialogue and action. Industry veterans like Valentin Thurn, Fabian Wichlmann, and Ally Derks provided invaluable insights on how to create an impact-focused distribution strategy that would sustain momentum and reach the film’s intended audience. This hands-on collaboration allowed each project to craft a strategy that would not only raise awareness but also achieve their long-term goals for change.
Looking Ahead to October: The Good Media Pitch
As the lab came to a close, we turned our attention to the Good Media Pitch, which was taking place during the DOKUMENTARLE festival in October 2024. This pitch session gave the filmmakers a chance to present their projects, showcasing their impact strategies and seeking the right partners to bring their vision to life. It’s an exciting time, as the projects prepare to be released and present their ideas to potential supporters and industry leaders.
I can’t wait to see these projects come to life and to follow their journey as they work to create meaningful social change. The Good Media Lab has already proven to be a transformative experience, and I’m looking forward to seeing how these filmmakers continue to use their films to spark action, raise awareness, and make a lasting impact on the world.
Final Thoughts: The Power of Impactful Filmmaking
The Good Media Lab reinforces my belief that audience engagement and impact strategy are crucial for creating documentaries that do more than just entertain—they can change the world. By helping these filmmakers craft strategies that focus on audience awareness, we’re not only ensuring the success of these projects, but we’re also contributing to a more informed and active global society.
The future of documentary filmmaking is bright, especially when it’s driven by filmmakers who are dedicated to creating positive change. I’m excited to see how these projects unfold and am grateful to have been a part of their journey.
Stay tuned for more updates as we approach the the next cohort of projects within the 2025 edition — I’m sure these films will leave a lasting impression on the world!
Find more blog posts here:
- 🎬 EFM 2025: Must-See Events for Innovation, Inspiration and Networking / Berlinale 2025
- Audience Building for films that matter / Impact Lab @ Dokumentale
- ‘Reach Out! How to Attract your Audience’ – 1-day conference
- The Audience Design Handbook
- New opportunities for the creative industries?
- Guest on FRED FM Filmradio
And here you can find all my blog posts.
Want to learn more about innovation in the film industry and get in touch? For business inquiries please visit my website www.paulrieth.de or send me an email to hello@paulrieth.de. You can also find an overview of offers, services and references in the field of Audience Building, Crowdfunding and Marketing as well as video content production on the website of my agency GET YOUR CROWD.