Erwin M. Schmidt about the potential of blockchain for new business models

New opportunities for the creative industries?

Erwin M. Schmidt on the potential of blockchain for new business models

Erwin M. Schmidt, the CEO of Cinemathon International, gives an introduction into blockchain and it`s potential for new business models at Creative Europe Innovation Day 2019. During the presentation he talks about infrastructure, rules, transactions, decentralisation and philosophy behind the idea of the blockchain. Enjoy the upcoming video that I was able to produce at this outstanding event in Berlin!

The Creative Europe Innovation Day 2019

Digital technologies like XR, Blockchain and AI are effectively disrupting how arts and culture are being created, distributed and perceived. New technologies hold the promise of making art and culture more accessible to audiences. And making the share of revenue for rights holders and creators more transparent and reliable. It’s also helping museums and galleries to increase their reach, making them more attractive to younger generations. In the past years the Creative Europe Programme has supported the creative industries in different ways. Including the use of new technologies within creation, production and circulation of creative works.

The Creative Europe Innovation Day took place in September 2019 in Berlin and presented international use cases for innovative technologies in Media, Arts and Culture supported by the Creative Europe Programme and beyond. Furthermore, project roundtables provided the opportunity to discuss the various financing and distribution models as well as the technology behind them in more detail.

Invited international speakers were:

Barbara Gessler (European Commission), Sten-Kristian Saluveer (NEXT@Festival de Cannes), Maxime Faget (Blockchain My Art) Maria Tanjala (Big Couch), Jesper Skibski (WARM), Robert van Hunsel (Culture Ticket) – and many more. The Innovation Day is an event of Creative Europe Desk Berlin-Brandenburg and Creative Europe Desk Kultur in cooperation with Creative Europe Desks Denmark, Netherlands, Austria, France and Czech Republic as well as Musicboard, Kreativ Kultur Berlin and The FilmTech Office.

The videos were produced by PAUL RIETH ( for the Berlin-based agency GET YOUR CROWD (

I made you curious? And you want to learn more about blockchain in the film industy and get in touch? Please visit my website or send me an email to You can also find an overview of offers, services and references in the field of Audience Building, Crowdfunding and Marketing as well as video content production on the website of my agency GET YOUR CROWD.

Follow me on Social Media

Scroll to Top
Scroll to Top