At EFM 2025, the Audience Design & Audience Analysis track dives into critical topics shaping audience engagement. On February 14, Using AI-backed Anthropology will explore building audience awareness, followed by From Idea to Audience on February 15, covering testing, marketing, and financing strategies. Later that day, the session on Media Consumption Habits of Young People in Europe will shed light on evolving trends, and Lost in Translation? Independent Cinema Can Speak to Youth! on February 16 will focus on reaching younger audiences effectively. / Paul Rieth / GET YOUR CROWD / Consultancy + Beratung / Speaker